PROGRAM - Industrialdia

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II INTERNATIONAL ONLINE FORUM OF INDUSTRIAL TOURISM PROGRAM

“THE INDUSTRIAL LANDSCAPE AS A TOURISM RESOURCE”

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The definitive development of industrialization, which in Euskadi took place since the end of the XIX century, transformed many of our towns and regions in working spaces, factories, of an unstoppable movement of goods, creating a scenic universe with great visual potential.

Still today, and despite the important urban transformations suffered throughout the last 30 years, the own physiognomy of our villages and cities is the direct consequence of such industrialization process.

This way, the industrial landscapes of either urban, mining, port, etc. character, have become themselves resources of great cultural and touristic potential. Landscapes which complement museum and interpretative spaces linked with our industrial past, and which, in addition to being witnesses of Euskadi’s industrial transformation, maintain the memory of the businesses and workers who built them.

Unique landscapes which deserve to be preserved, explained, and spread to the future generations, but also, to the visitors who want to learn our history. For this reason, the II International Forum of Industrial Tourism aims, on the one hand, to delve into its knowledge from a cultural-patrimonial view, and, on the other, to divulge good national and international practices which can serve as a reference for the future development of new projects that reinforce the competitivity and positioning of the product Euskadi’s Industrial Tourism.

(Ekoetxea, hybrid format). September 29.

09:30 – 09:45

INSTITUTIONAL OPENING

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09:45 – 10:15

Presentation:

THE INDUSTRIAL LANDSCAPE AS A CULTURAL TOURISM RESOURCE

Gerardo Cueto

Vice-president of TICCIH Spain

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10:15 – 10:45

Presentation:

INDUSTRIAL HERITAGE AND LANDSCAPE, KEYS FOR THE SUCCESS OF A SINGULAR TOURISTIC DESTINATION

José Luis Bonilla

CEO Río Tinto Mining Park

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10:45 – 11:15

Presentation:

INDUSTRIAL TOURISM IN THE CZECH REPUBLIC

Tomas Raboch

ERIH CZ

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11:15 – 11:45

Coffee break

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11:45 – 12:15

Presentation:

A UNIQUE TOURISTIC EXPERIENCE

Lilia García Lorenzo

Pozo Sotón (Asturias)

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12:15 – 12:45

Presentation:

THE TOURISTIC EXPERIENCE OF THE BLAST FURNACES OF DOLNIVITKOVICE

Petr Koudela

Managing director of Moravian Silesian Tourism and former Dolni Vitkovice CEO

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12:45 – 13:15

Presentation:

THE MINES OF TARNOWSKIE GÓRY: UNESCO WORLD HERITAGE

Mr. Mariusz Gasior

Tarnowskie Góry Land Lovers’ Association’s Board member

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13:15 – 14:15

Lunch break

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14:15 – 15:15

Round table:

1. IS THE CULTURE AND INDUSTRIAL HERITAGE A RESOURCE WITH TOURISTIC POTENTIAL IN EUSKADI?

2. WHAT CAN THE INDUSTRIAL TOURISM PRODUCT CONTRIBUTE TO THE GLOBAL TOURIST OFFER OF THE BASQUE COUNTRY?

3. WHAT ACTIONS DO YOU CONSIDER TO BE CARRIED OUT TO STRENGTHEN THE COMPETIVENESS OF THIS PRODUCT?

Experts’ panel:

Alberto Plata

Añana Salt Valley

Asier Madarieta

Director of Bizkaikoa – DFB

Juanjo Olaizola

Director of the Basque Railway Museum

Amaia Apraiz

AVPIOP-IOHLEE member

Nekane Irusta

Technician of Lea Artibai tourism
Garapen Agentzia

Moderator:

Daniel Solana

Director of Basquetour

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15:15 – 15:30

CLOSING CEREMONY AND CONCLUSIONS:

Jesús María García de Cos

Deputy minister of Tourism and Commerce. Basque Government

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BASQUE COUNTRY’S MINING MUSEUM

WEDNESDAY 29 SEPTEMBER
EKOETXEA MEATZALDEA
GALLARTA (BIZKAIA)

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